The world’s leading greeting card distribution franchise.
The Original Poster Company (OPC) is still the world’s leading distributor of greeting cards, selling our quality products through a wide variety of independent retailers and national groups such as Costcutter, Nisa, Spar, Booker etc.
The UK greeting cards industry is one of the most successful greeting card industries in the World at nearly £1.6 billion being spent on single cards per annum, (2015 GCA), making it a highly lucrative industry demonstrating that business is still good for traditional greeting cards providers like OPC.
This news combined with growth in the convenience sector, (up 1.5%, IGD), and OPC’s recent investment in Cloud and iPad based technologies for the benefit of its franchise network tells us why new franchisees are purchasing territories with OPC and existing franchisees are snapping up second territories.
More importantly, it confirms that the myth that online greeting card websites (only 5% of the UK greetings card market, GCA), will replace traditional greeting card purchases from retailers, is simply that – a myth.
Our simple and proven business model is attractive to retailers as we operate using the sale or return (consignment) method, the retailer only needs to pay the franchisee for what they have sold – there are no upfront costs for the retailer!
Our franchisees install our card racks or spinners in the store, (free on loan to the retailer), and stock the displays with our fast selling, diverse ranges of product which they replenish monthly.
We don’t charge royalty payments or management fees to our franchisees and we offer a five year renewable franchise agreement.
With the benefit of not one but two growing markets, a product that sells itself with high margins for everyone, a proven business model for over 25 years and the fact that all our home-based, management franchise opportunities are established profitable businesses, which include stock, cash flow and customers, means franchisees can start earning an income from Day One.
What’s more - our franchisees agree that our home-based system gives them the flexibility to enjoy family life and get away from the 9 to 5 daily grind.